diff --git a/card.js b/card.js
index dac20c2..58bfcfb 100644
--- a/card.js
+++ b/card.js
@@ -17,21 +17,18 @@
     var path = H5P.getPath(image.path, id);
     var width, height, margin, $card;
 
-    var a = 96;
     if (image.width !== undefined && image.height !== undefined) {
       if (image.width > image.height) {
-        width = a;
-        height = image.height * (width / image.width);
-        margin = '' + ((a - height) / 2) + 'px 0 0 0';
+        width = '100%';
+        height = 'auto';
       }
       else {
-        height = a;
-        width = image.width * (height / image.height);
-        margin = '0 0 0 ' + ((a - width) / 2) + 'px';
+        height = '100%';
+        width = 'auto';
       }
     }
     else {
-      width = height = a;
+      width = height = '100%';
     }
 
     /**
@@ -81,18 +78,19 @@
      */
     self.appendTo = function ($container) {
       // TODO: Translate alt attr
-      $card = $('<li class="h5p-memory-card" role="button" tabindex="1">' +
+      $card = $('<li class="h5p-memory-wrap"><div class="h5p-memory-card" role="button" tabindex="1">' +
                   '<div class="h5p-front"></div>' +
                   '<div class="h5p-back">' +
-                    '<img src="' + path + '" alt="Memory Card" width="' + width + '" height="' + height + '"' + (margin === undefined ? '' : ' style="margin:' + margin + '"') + '/>' +
+                    '<img src="' + path + '" alt="Memory Card" style="width:' + width + ';height:' + height + '"/>' +
                   '</div>' +
-                  '</li>')
+                '</div></li>')
         .appendTo($container)
-        .children('.h5p-front')
-          .click(function () {
-            self.flip();
-          })
-          .end();
+        .children('.h5p-memory-card')
+          .children('.h5p-front')
+            .click(function () {
+              self.flip();
+            })
+            .end();
       };
   };
 
diff --git a/memory-game.css b/memory-game.css
index 99c88b5..e447afd 100644
--- a/memory-game.css
+++ b/memory-game.css
@@ -1,17 +1,21 @@
 .h5p-memory-game {
   overflow: hidden;
 }
-html .h5p-memory-game > ul {
-  list-style: none;
-  padding: 0;
-  margin: 0;
-  overflow: hidden;
+.h5p-memory-game > ul {
+  list-style: none !important;
+  padding: 0.25em 0.5em !important;
+  /*padding: 0 !important;*/
+  margin: 0 !important;
+  overflow: hidden !important;
+  font-size: 16px;
+  box-sizing: border-box;
+  -moz-box-sizing: border-box;
 }
 .h5p-memory-game .h5p-memory-card,
 .h5p-memory-game .h5p-memory-card .h5p-back,
 .h5p-memory-game .h5p-memory-card .h5p-front {
-  width: 100px;
-  height: 100px;
+  width: 6.25em;
+  height: 6.25em;
   -webkit-user-select: none;
   -moz-user-select: none;
   -ms-user-select: none;
@@ -19,17 +23,24 @@ html .h5p-memory-game > ul {
 }
 .h5p-memory-game img {
   -webkit-user-drag: none;
+  display: inline-block !important;
+  margin: auto !important;
+  vertical-align: middle;
+}
+.h5p-memory-game .h5p-memory-wrap {
+  float: left;
+  text-align: center;
 }
 .h5p-memory-game .h5p-memory-card {
-  float: left;
+  display: inline-block;
   outline: none;
   position: relative;
-  margin: 1em;
+  margin: 0.75em 0.5em;
   padding: 0;
   background: transparent;
-  -webkit-perspective: 400px;
-  -moz-perspective: 400px;
-  perspective: 400px;
+  -webkit-perspective: 25em;
+  -moz-perspective: 25em;
+  perspective: 25em;
   -webkit-transition: opacity 0.4s, filter 0.4s;
   -moz-transition: opacity 0.4s, filter 0.4s;
   transition: opacity 0.4s, filter 0.4s;
@@ -61,17 +72,16 @@ html .h5p-memory-game > ul {
 }
 .h5p-memory-game .h5p-memory-card .h5p-front {
   cursor: pointer;
+  text-align: center;
 }
 .h5p-memory-game .h5p-memory-card .h5p-front:hover {
   background: #dfdfdf;
 }
 .h5p-memory-game .h5p-memory-card .h5p-front:before {
-  position: absolute;
   content: "?";
-  font-size: 60px;
+  font-size: 3.75em;
   color: #909090;
-  line-height: 100px;
-  left: 35px;
+  line-height: 1.67em;
 }
 .h5p-memory-game .h5p-memory-card .h5p-front:after {
   content: "";
@@ -88,6 +98,8 @@ html .h5p-memory-game > ul {
   background-image: radial-gradient(ellipse closest-side, rgba(0, 0, 0, 0.1) 0%, rgba(0, 0, 0, 0) 100%);
 }
 .h5p-memory-game .h5p-memory-card .h5p-back {
+  line-height: 5.9em;
+  text-align: center;
   background: #f0f0f0;
   -webkit-transform: rotateY(-180deg);
   -moz-transform: rotateY(-180deg);
@@ -163,9 +175,9 @@ html .h5p-memory-game > ul {
   left: 50%;
   margin-left: -10em;
   box-shadow: 0 0 1em #666;
-  -webkit-transform: translateZ(24px);
-  -moz-transform: translateZ(24px);
-  transform: translateZ(24px);
+  -webkit-transform: translateZ(1.5em);
+  -moz-transform: translateZ(1.5em);
+  transform: translateZ(1.5em);
 }
 .h5p-memory-game .h5p-memory-image {
   float: left;
@@ -175,6 +187,9 @@ html .h5p-memory-game > ul {
   -moz-box-sizing: border-box;
   border-radius: 4px;
   background: #f0f0f0;
-  width: 100px;
-  height: 100px;
+  width: 6.25em;
+  height: 6.25em;
+}
+.h5p-memory-game .h5p-row-break {
+  clear: left;
 }
diff --git a/memory-game.js b/memory-game.js
index a424e93..2b42e5f 100644
--- a/memory-game.js
+++ b/memory-game.js
@@ -1,5 +1,11 @@
 H5P.MemoryGame = (function (EventDispatcher, $) {
 
+  // We don't want to go smaller than 100px per card(including the required margin)
+  var CARD_MIN_SIZE = 100; // PX
+  var CARD_STD_SIZE = 116; // PX
+  var STD_FONT_SIZE = 16; // PX
+  var LIST_PADDING = 1; // EMs
+
   /**
    * Memory Game Constructor
    *
@@ -13,7 +19,7 @@ H5P.MemoryGame = (function (EventDispatcher, $) {
     // Initialize event inheritance
     EventDispatcher.call(self);
 
-    var flipped, timer, counter, popup, $feedback;
+    var flipped, timer, counter, popup, $feedback, $wrapper, maxWidth, numCols;
     var cards = [];
     var removed = 0;
 
@@ -132,7 +138,7 @@ H5P.MemoryGame = (function (EventDispatcher, $) {
     self.attach = function ($container) {
       this.triggerXAPI('attempted');
       // TODO: Only create on first attach!
-      $container.addClass('h5p-memory-game').html('');
+      $wrapper = $container.addClass('h5p-memory-game').html('');
 
       // Add cards to list
       var $list = $('<ul/>');
@@ -172,6 +178,67 @@ H5P.MemoryGame = (function (EventDispatcher, $) {
         });
       }
     };
+
+    /**
+     * Will try to scale the game so that it fits within its container.
+     * Puts the cards into a grid layout to make it as square as possible – 
+     * which improves the playability on multiple devices.
+     *
+     * @private
+     */
+    function scaleGameSize() {
+
+      // Check how much space we have available
+      var $list = $wrapper.children('ul');
+      var newMaxWidth = parseFloat(window.getComputedStyle($list[0]).width);
+      if (maxWidth === newMaxWidth) {
+        return; // Same size, no need to recalculate
+      }
+      else {
+        maxWidth = newMaxWidth;
+      }
+
+      // Get the card holders
+      var $elements = $list.children();
+      if ($elements.length < 4) {
+        return; // No need to proceed
+      }
+
+      // Determine the optimal number of columns
+      var newNumCols = Math.ceil(Math.sqrt($elements.length));
+
+      // Do not exceed the max number of columns
+      var maxCols = Math.floor(maxWidth / CARD_MIN_SIZE);
+      if (newNumCols > maxCols) {
+        newNumCols = maxCols;
+      }
+
+      if (numCols !== newNumCols) {
+        // We need to change layout
+        numCols = newNumCols;
+
+        // Calculate new column size in percentage and round it down (we don't
+        // want things sticking out…)
+        var colSize = Math.floor((100 / numCols) * 10000) / 10000;
+        $elements.css('width', colSize + '%').each(function (i, e) {
+          if (i === numCols) {
+            $(e).addClass('h5p-row-break');
+          }
+        });
+      }
+
+      // Calculate how much one percentage of the standard/default size is
+      var onePercentage = ((CARD_STD_SIZE * numCols) + STD_FONT_SIZE) / 100;
+      var paddingSize = (STD_FONT_SIZE * LIST_PADDING) / onePercentage;
+      var cardSize = (100 - paddingSize) / numCols;
+      var fontSize = (((maxWidth * (cardSize / 100)) * STD_FONT_SIZE) / CARD_STD_SIZE);
+
+      // We use font size to evenly scale all parts of the cards.
+      $list.css('font-size', fontSize + 'px');
+      // due to rounding errors in browsers the margins may vary a bit…
+    }
+
+    self.on('resize', scaleGameSize);
   }
 
   // Extends the event dispatcher